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Kev

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I like a good meal in good company. Having nice, intelligent people around me is a real treat. I like to laugh and smile so dontbe afraid to do so when we chat. Believing in respecting people, as long as they respect others, is a good thing.

Business, Writing and Travel Articles

I love travel and writing about it. I also have passion about business and the web. Some of my studies and travel articles are here. I hope you enjoy them as much as I have enjoyed writing them. If you would like to leave a comment use the message button.

Caravanning might be in Fashion for this Year's Holidays

This year keeping costs down n your holidays may be the order of the day. Maybe visiting places you visited as a child could be good for you and the family. Why not relive the great British holiday by staying closer to home. The caravan club could help you do this. With good advice and  Club events you know you will be in good company. Who knows, Caravanning may be the holiday fashion in 2009.
 
For what ever reason many people in the UK are thinking about holidays in the UK it seems. I fully approve of this for a number of reasons. 
  1. It may not cost as much as going abroad.
  2. It may keep your carbon footprint down.
  3. There are so many places to go that you have not seen, on your own doorstep. 

I have many good memories from my own childhood that make me think about revisiting places. One year we went to Bude, in Cornwall with my family. This year I am thinking of going again to see it as an adult.

 My father was a typical English man who liked typical English holidays. He owned a small caravan and he liked to take us out and about in it. He was also a member of the Caravan Club, thus our holidays from his point of view also meant meeting up with many kindred spirits.

The club was really a god send. Especially when he first started to get into caravans. The practical advice about caravanning available from professionals there saved him much trouble and effort. When he needed to know good quality sites to stay at, they had the answers. When he wanted to know about Caravan Club events, they had the answers. I can really say without them, knowing my Dad, we would have ended up in the back end of nowhere, with nothing to see or do for a week.

Making the most of your holiday time is always a good idea. With all of the information the club has available, it is the perfect group to be a part of. One day who knows, I may follow in his footsteps. Fashionable holidays this year might well be with the club. Certainly caravanning will keep the costs down in these hard times.

Is Cloud Computing Simply Giving Control of Your Business Away

Cloud computing is a much bandied about term for storing your data somewhere other than on your local computer or a hired server.

There are issues about his that should be a concern for many businesses. Your data is stored somewhere, but we are never sure quite where. With cloud can be assured that it is under the control of "a business" (your C.S.P. Cloud Service Provider)? Can we be sure that that one business will allow us enough in the way of control?

Having any business online is fine. But, it would be a concern, both to me as a business person and my financiers, if you have a business online and are storing you data "somewhere". Where exactly it is you are not sure of.

With this lack of "actual control", "your business" is in fact in someone else's hands. This is what many would consider not to be a viable business. You don't actually have control of anything. Your data and some might say your head is in the "cloud".

Yes to a point, this is the case for any server space that you hire. But, when you hire a server, giving you root access and control over its configuration, you have far less to worry about. That is, if you have the technical knowledge or staff with said in house. If the prices for a hired server goes up too high, you move somewhere else. Simple.

The functionality offered by C.S.P.'s "Cloud Service Providers" is vast. From online purchasing systems to simple email and messaging functions. With all the functionality that is on show "in the cloud", its would seem all you have is a front end to play with. This front end seems proprietary. It is under the control of a single firm that have a lot of control over the interface. They can change it as they desire and you have no say in it.

They can also put prices up as they desire. The cost of moving and the cost / time involved in teaching yourself and all your employees a new front end to a new service provider would be high. This is in fact the cost of your total reliance on them,

If you can imagine, I see it like renting a managed pub instead of owning one. Yes, you can make a success of the pub. But, the landlords (usually a brewery) can see that you are making good profits. The usual response is to get a good slice of these profits. They put up the rent and costs of your stock. If you are the landlord, you can make the money and keep it.

So, to my mind it seems cloud takes a slice of your hard work. It could be considered as giving control of your business to outside contractors. In the long term, this is not what I would consider good business practice. I think it would be worth weighing up the cost of renting your own single server and staff to run it before you consider cloud.

Cloud supplies are not there to serve the common good. They are businesses and want to make money out of you.

Planning a website is important

Planning a website should be considered before you start coding

Planning is important for any project as it allows you to set out goals and methods to achieve these goals. A plan will allow you to analyse what you want to achieve and produce logical "steps" to get there. This is not only the case for webdesign but many other areas of life in general.

Consider the credit crunch and financial plans. If you don't plan a course of action to archive financial stability in hard times, you may well end up with financial troubles. Planning for anything allows one to see not only goals you want to achieve, but potential problems and barriers you may come across when try to achieve them. If you know there may be a problem, dealing with it becomes far easier.

Planning a website helps the web developer

Benefits planning webdesigns brings to a webdeveloper are similar to the benefits above. Knowing everything that is required for a web site takes thinking about. Planning allows to to do this in a structured way. Setting out what the site should achieve and then producing steps to do what is required. This should all be done with and agreed about with your client, if there happens to be one.

Planning helps the client and the web designer

The benefits for a client include understanding more of about what can be achieved with a web site. To this they may have to look at their own customers. Gaining knowledge of their customers through analysis will be beneficial to them in many areas of a business. Also, it can be said, when you can see your goals, you are more likely to achieve them. 

Take a client who believes their target audience is everyone in the world. Getting hold of that audience is not really realistic in the modern world, through the medium of the web or any other. If a client can see it may be more realistic to target a segmented market, then they benefitted from the thought that goes into planning. Targeting a segment and then moving on to a new segment could be considered more realistic. This type of customer information should be included in your plan.

So, planning give us goals and ways to achieve those goals. It brings to light barriers and methods of getting around those barriers. Many areas of life and business can benefit from planing not just webdesign. Setting off on a project without a plan can just lead to chaos. Planning allows a web developer to use bring structured method and analysis to a project. Planning may well open the eyes of a client as to what is and what is not realistically achievable. After a plan has been acted upon, it may well set other plans in motion to achieve goals that were, initially, just dreams.

Users Must Trust a Website before They Buy

Users Trust is important for a Website

A good web design solution must build a bond of trust on a website, with its users. There are so many out there who claim to be "authority" web sites, yet when you look at the information, it could be written by anyone. With web2, it often is in fact, anyone. The reviews, or testimonials, have to at least look and sound authentic. When you have a new site, with a few reviews on, you still have find ways to build that trust with users. Interestingly there also seem to be few references and acknowledgements on todays sites. It is also easier to trust a site that does this and or acknowledges known and trusted trade organisations they are members of. Often there is no information "About us". Us being the authors of the information and perhaps owners. It is also much easier to trust a site that works, without errors.

We trust in quality

Having quality text, without spelling and punctuation issues is also a way of building this bond of trust. I would not trust a site wif me credat curd detpails that his bad spelled and has ilddle of no puntuasion would you? There is little point in a designer making something look good, if when you read it, it is rubbish.

100 pages of rubbish is still rubbish

Some might argue that web2 reviews get a air of authority from bad spelling and punctuation. Having many pages of this sort of thing can look good. If all these people use this site, why shouldn't I? This may be fine for some but, I really do not agree. What ever your customers have to say about you may well be important. However, if they produce testimonials, with writing age of a 7 year old, would you as a first time user to the site, trust what she has to say? I think not.

Acknowledge and reference online information

You can build trust by giving acknowledgments and references to your material. If you are producing detailed studies tell people where you have got your information from. Reading material that seems to be authoriative does not mean it is. With references it is easier to trust the work has been done and is worth reading. Trusting someone conclusion however is a very personal matter. Where comercial websites are conserned, if they are a member of any recognised trade organisations, (FSB, Chamber of Commerce etc) acknowledging these on your site can be advantageous. If you know and trust a brand, when someone it mentions on a website, you may trust the site more.

Who are the owners and how do I get in touch?

A few years ago on the web, there also seemed to be little information about contacting site owners. Today many people agree, if you cannot find a "Contact us" link on a site, you look elsewhere. How are you supposed to trust a business that seems not have any way to enquire about your goods and or deal with possible complaints? Also "About us" information giving users a "feel" for what the business is all about should be considered. A company philosophy, a who we are, why we are authorities on this subject are useful to users. Even any quality checks that are done on our goods and or information can build trust.

Make sure it works

Having a site that works, without errors is a start. I am glad to see this course is making us think about making sites, that through validation may well work on many platforms. Although just validating is not enough.

Test your design

Testing on many platforms is also important to make sure it works. I came across a problem over the weekend that I cannot explain. A system with the same version of IE as I run has line in between my links. I still don't understand the error but I will have to fix it. If I had not tested it on other machines, it might have ended up looking not how I intended, to many others. There is a air of trust build by how a page looks. Even if it not the most important issue it is still important. First impressions last.

So, users must be able to trust what they are seeing and reading. You can build trust with good punctuation and spelling. This also gives your information an air of authority, as does giving acknowledgements and references. Build trust by telling users who you are and why you should be considered as an authority. About us and Contact us pages can be seen to do this. Sites that work, without errors are also a way to have users trust your sites. Validating works to and extent for this purpose, but you should also test your designs on many platforms. If it does not look as you intended, your design concept may well not work either. For your site to be a success, you have to have those using it and reading it trust it.

References:

Dorner, J. (2002) Writing for the Internet, Oxford University Press, Oxford, UK.

Nielsen, J and Loranger, H. (2006) Prioritizing Web Usability, New Riders, Berkeley, CA.

Sklar, J. (2009) Priciples of Web Design, Course Technology, Boston, USA.

 

Evidence of Class Conflict and Harmony in mid-Victorian Britain

Propaganda of the day is evidence of conflict and harmony between mid-Victorian Britain’s classes.

 Proof available to make a case here can be understood to be propaganda of its day. The case will be made using evidence available in two articles. The first, by Charles Dickens, called ‘On Strike’, was published in his weekly periodical ‘Household Words’. In it, he pointed out faults of both sides involved in a strike and lockout in Preston, during February 1854. There is also the report of Lord Palmerston’s speech, at the South London Industrial Exhibition, in the ‘Illustrated London News’, 8 April 1865. In this article, Palmerston seems to be stirring people, with new initiatives of the time, onward, irrespective of class. By selecting relevant points in these documents, we will show evidence of both conflict and harmony. We will also take note of different types of mid-Victorian classes and consider why parts of these texts can be understood to be propaganda.

 

Starting with Dickens’ article, his discussion in it can be seen as a description of a conflict. This article gives us insight into what was a popular literary artist’s and reporter’s view of the Preston strike. The two sides involved, worker and employers, could be seen to be in conflict due to there being, ‘no relationship between wages and profits’. (1) It was inferred that workers instigated the strike, as requests for wage increases went unheeded.

 

There was further evidence of conflict, when Dickens transcribes his conversation, with a ‘gentleman’. He told of how employers combined. This combination apparently produced a ruling to the effect, ‘no man should be employed henceforth who belonged to any combination … ’ (1)

 

This suggested those of the ‘employers’ class, were telling those of the ‘workers’ class, they were not allowed to combine or come togther to make desisions. This is something which the employers had done themselves to come up with the ruling.. With this two classes involved, are described.

 

Dickens gave accounts of both sides of this conflict to his audience. His apparent objective of bringing a social conscience to mid-Victorian Britain seemed evident. He pointed to there being equal fault in the makeup of both workers and employers, to this ‘gentleman’, who could be seen as being of Dickens' own class. This leads us to think that the audience, for his articles of the day, could have been similarly educated and respectable people.

 

The report can be understood to be propaganda by its nature, which is rather political. It was published each week and must have been well read to be able to keep going, from an economic perspective. With it, he seemed to be aiming to change his readership’s views of the class system and injustices therein.

 

In addition to conflict, evidence of harmony between classes may be seen in Dickens’ article. The way he reports the ‘New Song of the Preston Strike’, is a good example. Excerpts from this song went:

 

Henry Hornby, of Blackburn, he is a jolly brick,

He fits Preston masters nobly and is very bad to trick;

He pays his hands a good price, and I hope he will never sever,

So we’ll sing success to Hornby and Blackburn forever.

There is another gentleman, I’m sure you’ll all lament … (1)

 

It could be seen from the above that there were good and bad employers. Workers could be said to have sung of both harmony and conflict, between themselves and their mid-Victorian ‘masters’. 

 

Further supporting there being harmony and conflict, Dickens noted in his conclusion, there should be mediation between the two sides, via a mutually trusted third party. This intimates workers may have discussed problems with employers elsewhere and thus harmony could be understood to have existed. Yet, as this was not happening, he said ‘… there is certain ruin to both in the continuance or frequent revival of this breach.’ (1)

 

Moving to the report of Lord Palmerston’s speech, more harmony is suggested in it. He was quoted as saying, ‘… you will, by systematic industry, raise yourselves in the social system of your country …’. (2) It could be understood that Palmerston was saying; it was possible for people, from all classes, to rise up through the social ranks. With Protistantism agreeing no mans position is set in stone and can be improoved, there seemed little to stop one moving  upward and onward.

 

The ranks Palmerston saw in society were, ‘… an aristocracy of wealth and an aristocracy of rank …’. (2) All the way through his speech, the concept of the freedom for all to further themselves and their family seemed evident. It could be judged that he was trying to spread word about a form of harmony that was available to all.

 

The more you read into this speech, the more it seems that his cause is brought to the forefront. Also suggested in it was, undertakings like the inventions and initiatives of the new aristocracy of wealth, gained respect from Britain - as was seen by the awards given at the exhibition – and gained respect for Britain, from the rest of the world. This speech, from a British politician of the time, was in the public arena and this was Lord Palmerston’s job. The way the speech was reported could be considered propaganda for these reasons.

 

Another possible reaction to this speech might be considered. Although it can only be surmised about, there may have been some conflict brewing for Lord Palmerston among his peers and superiors. When anyone tries to change the way things are perceived by society, a backlash can occur. This backlash, if from the Queen toward the Lord, could be further evidence of conflict between classes, if it could be proved. 

 

Both of the texts we have looked at can be seen as propaganda. They can be considered political and to have a cause. More to the point, Dickens report gave us detail of a strike, our conflict. Yet, he also opened up a concept of what workers and employers could have been doing, to solve their problems. His solution presented to us harmony. Also, the report of Lord Palmerston’s speech tells of what might be done by anyone, no matter what their background, for Britain, pointing to more harmony between classes. These documents are evidence, by definition, of both harmony and conflict, between what they also describe to us as classes in mid-Victorian Britain.

 

 

References

 

(1) Charles Dickens from ‘On Strike’, 11 February 1854

 

(2) Report of a speech by Lord Palmerston at South London Industrial Exhibition, April 1865, in the ‘Illustrated London News’, 8 April 1865

 

P.S. Please note this was my first ever attempt at writing a structured essay. Produced by Kevin Ireson 26 Jan 2007.

 

 
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